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Advice Business California Trends Editor's Picks Home Selling Markets USA

Ruslan Shkurenko’s Top Tips For Real Estate Sellers To Take Into 2022

About Our Interviewee:

Ruslan Shkurenko is an energetic and dynamic agent who is driven to assist people in one of the biggest transactions of their lives: that of buying and selling real estate. Committed to providing reliable and personalized solutions, he also strives to foster lasting friendships, valuing people over transactions.


A new year is a possibility for a fresh start. We are approaching spring, and many home buyers and sellers are starting to put in extra work towards achieving their goals this year.

Recent times have been difficult for many, and the real estate market has seen a gradual decline and slow-down, so having the right knowledge is the only way to stay unaffected by external factors, and keep on going with your plans. 

To help you in that endeavor, here are the best house selling tips for 2022, from Ruslan, that you can take with you into 2022, starting off with good old curb appeal.

Using Curb Appeal

The first impression is key. A home buyer’s initial perspective on a property, and especially his expectations, start forming the second he lays eyes on it. Let’s not lose momentum on step one, make sure the first impression is as positive as possible, even at the expense of other steps if necessary. It’s crucial to start here. 

There are so many things that can be done to improve curb appeal. A fresh coat of paint on the door, a yard trim, a new fence paint job, or simply just removing any yard clutter. Decluttering is heavily undervalued. 

Describe Your Property Like Google

This one may catch you slightly off guard, but it’s totally true. I don’t even need to get into the fact that we live in a digital age. Location is crucial to many home buyers, so make sure you highlight every possible advantage your property’s location could offer them. Make it easy for them to say ‘Wow, that sounds really good’. 

Think About Your Potential Buyer’s Perspective

Distances to schools will be important to families, and distances to parks will interest pet owners. Consequently, being far away from other houses, highways, industrial areas, or public venues may interest buyers who prefer a quiet living. 

Don’t Over-Renovate Your Property

Another pretty counterintuitive tip, isn’t renovating great for home value? It can be great, but only if done out of need. Once you step over needs, and start renovating out of your personal goals and desires, you are creating multiple problems for yourself. Don’t fix what isn’t broken is actually a strong tip for real estate. 

You will be investing time, money, and energy into increasing the value of your home, and consequently increasing the price it carries. If this pace of renovating is faster than the average pace of renovations in the area, your home will soon start to seem overpriced. Potential buyers who are on a budget will visit every other less renovated, and consequently less expensive property, before arriving at yours, if they even arrive and not make up their decision at a prior standing. 

Renovating also carries the risk of personalizing your space too much. I touched upon this subject in a recent interview, and to summarize it: you don’t want your property to align too heavily with your own personal character and taste. It’s important for a home buyer to easily be able to visualize and imagine his goals for the property, with his unique style or taste. 

Selling A Property Is A Marathon, Not A Race

It’s a long road full of obstacles, each to be overcome one by one. Take these tips into consideration, they will make the 2022 marathon at least 3 steps easier. And remember to never sell yourself short – achieve what you set out to do, even if it takes long. Accepting an offer you aren’t comfortable with, or doing more work than you should just to get a property sold will take away from your eventual success. If 2021 has taught us anything, it’s to think long term, and this is true for real estate especially. 

Thank you for reading, let me know your thoughts, and I will soon be back with more tips and information for you!


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